Introducing Carbon Unit (CU)
A simpler way to measure environmental action.
Carbon Unit translates waste diversion into relatable environmental impact.
Environmental impact is dificult to Understand
Carbon Unit simplifies environmental action using relatable everyday measurements.
one
500ml PET water Bottle diverted carbon savings
=
1CU
INSTEAD OF
0.0000114 MTCO₂e of carbon diverted
You see: 1 Bottle = 1 CU
How it works
How it can be applied
Divert
Redirect materials away from landfill flow.
Convert
Natcycle translates diversion from CO2 weight into carbon units.
Understand
Track impact using simpler environmetal measurements.
Use Cases
How it can be applied
Individuals
Track personal environmental action.
Organizations
Measure participation and diversion campaigns.
Communities
Encourage collective impact and awareness.
Research
Use simplified diversion measurement systems.
What Carbon Unit tracks
Diversion activity
How much green impact is made.
Material redirection
How much carbon emission is stopped
Reusable pathways
How much new materials are stopped
Community participation
Collective impact.
Carbon Unit is designed to simplify environmental understanding and action.
Why Carbon Unit feels different.
| Traditional Metrics | Carbon Unit |
| Technical and abstract | Relatable and simple |
| Built for specialists | Built for participation |
| Hard to understand | Easy to interpret |
| Reporting-focused | Engagement-focused |
Frequently Asked Questions
Read the latest property how-to guides, and information and tips for buying, selling, investing and renting.
CU stands for Carbon Unit, a simple metric that tells you how much carbon impact you’ve helped prevent by diverting waste from landfills. It’s based on how much greenhouse gas emissions would’ve been released if the material wasn’t recycled or repurposed.
We use CU because it gives us a relatable way to measure your positive environmental impact. Every material has a different carbon footprint—some like food waste release more emissions, others like glass release less. CU captures that difference and helps track your contribution to reducing climate change.
CU is only about carbon. It doesn’t cover other kinds of waste impact, like:
How hard it is to move or handle the waste
How much space it takes up
How reusable or valuable it is locally
Powered by Natcycle
CarbonUnit is part of the Natcycle platform designed to make waste diversion easy, measurable, and rewarding. Let’s make sustainability visible, social, and scalable. One CarbonUnit at a time.